About Us

Bikeonline was born in 2000 from a brilliant idea by my father, a man always well-informed and attentive to innovations. He said to me:

"Why don't you try to combine your passion for cycling with work by launching an e-commerce site?"

From idea to execution, the step was very short, and within a few months, in May 2000, the website www.bikeonline.it was live—one of the very first in Italy!

From the beginning, we stood out by offering unique, high-end, and often hard-to-find components, sourced directly from manufacturers worldwide.

We were the first in Italy to discover and import brands like Aerolite, Calfee Design, EDGE Composites (later ENVE), M2Racer, MSC Bikes, Parlee Cycles, Soul Kozak, Vista, and X-Treme Wheels.

Even today, we are the exclusive importers of several brands, such as Far & Near, New Ultimate, Pillar Spokes, Specialites-TA, and Recon.

Our Strengths

• In-Stock Products
  All the items you find on Bikeonline are available in stock, ensuring fast order fulfillment.

• Custom Wheel Building
  One of our specialties is custom wheel assembly, tailored to meet the specific needs of our customers. We use hubs, spokes, and rims from all over the world.
  Every wheel is hand-built by highly specialized staff. At each stage of assembly, the Bikeonline team uses the best professional tools available.
  By using the finest components, employing highly skilled labor, and drawing on years of experience, Bikeonline has become a go-to name for wheel assembly, trusted by prestigious Italian brands that rely on us for top-level, precise, fast, and efficient service.

• Technical Support
  Our telephone and email support services guide customers in choosing the most suitable components and help resolve any doubts about the various standards on the market.

Celebrating Our First 20 Years

Since 2000, we’ve served over 20,000 active customers from all over the world.
In 2020, to celebrate our 20th anniversary, we treated ourselves to a new website—modern, functional, and user-friendly—allowing us to better meet the needs of our users and stay closer to our customers.

Davide Gentili
Founder/Owner of Bikeonline.it